Experience
Advice shaped by doing the work firsthand.
Dynamic Mindset was built inside city halls, health systems, classrooms, nonprofits, community partnerships, and on playing fields — where plans have to survive real budgets, real pressure, and real people.
Where we have done this
Experience built by leading the work, not advising from beside it.
Our practice was built inside city halls, rural health systems, classrooms, grant-funded nonprofits, and youth sports programs — the places where a plan either survives contact with real budgets and real people or it does not.
Economic Development & Destination Marketing
We ran a rural Arizona town's economic development marketing end to end — brand, public relations, website redevelopment, social media, and video — turning a scattered civic presence into one recognizable identity.
- Rebuilt the economic development website and content strategy
- Elevated local business and tourism assets through campaign work
- Supported growth in local sales tax revenue
Tourism, Public Information & Partner Strategy
Six years directing economic development, tourism, and public information for a destination community — building the stakeholder alignment that regional growth depends on and holding it together through leadership turnover.
- Destination identity and regional visibility strategy
- Public-private partnership development across tribal, business, and civic partners
- Award-winning website and marketing program
Leadership Development & Instruction
An ongoing teaching practice in psychology — human behavior, motivation, resilience, communication — that keeps our coaching work grounded in evidence rather than in the last book someone read on a plane.
- Curriculum design and classroom instruction
- Strengths-based coaching methods used in every engagement
- Award-recognized teaching and curriculum work
Nonprofit Leadership & Crisis Communications
Nine years leading a grant-funded crisis-services organization: operations, advocacy, visibility, and the community partnerships that keep a small nonprofit funded and trusted.
- Grant-funded growth and operational oversight
- Advocacy and crisis-services visibility campaigns
- Change leadership under real constraint, not hypothetical ones
Behavioral Health Program Direction
Directed behavioral health programming for a rural federally qualified health center, coordinating integrated care and access across rural and tribal communities.
- Integrated care program design
- Stakeholder coordination across rural and tribal service areas
- Crisis-informed operational leadership
Youth Sports Coaching & Athlete Development
More than 20 years coaching young athletes across multiple sports, from large-city programs to rural communities. The work has included recreation, assistant, and travel coaching — helping athletes build confidence, earn statewide recognition, and continue into collegiate competition.
- Played collegiately and learned under Hall of Fame-caliber coaches
- Coached players to statewide recognition across multiple sports
- Helped numerous athletes progress to collegiate competition
Measured results
We grew a destination economy's sales tax base 40% in four fiscal years.
Over a multi-year engagement, our program directed economic development, tourism, and public information for a destination community. Across every fiscal year with comparable published totals, sales tax collections — the number a council actually votes on — rose from $13.6M to $19.1M, a gain of $5.5M a year.
| Fiscal year | Period | Sales tax revenue |
|---|---|---|
| FY 21/22 | Jul 2021 – Jun 2022 | $13,609,436 |
| FY 22/23 | Jul 2022 – Jun 2023 | $15,118,831 |
| FY 23/24 | Jul 2023 – Jun 2024 | $16,584,777 |
| FY 24/25 | Jul 2024 – Jun 2025 | $19,117,088 |
Dynamic Mindset has increased revenue for every organization it has been afforded the opportunity to serve.
Recognition the work picked up
- Economic opportunity & place marketingAward-winning strategy and creative work
- Leadership & higher educationRecognized coaching and instruction
- Community & behavioral healthNationally recognized professional practice
- Youth sports & athlete developmentStatewide recognition and collegiate athlete progression
Boards, service, and the unpaid parts
- Board seats — a state lodging and tourism association and a regional economic development council
- Member — a state city and county management association
- Graduate of a state city managers training program
- Volunteer coaching across recreation, assistant, travel, and school-based sports programs
- Community cleanup organizing and volunteer crew leadership
Put the experience to work